Growth by Design.

Build automations that move the needle.

Most automations don’t drive real growth — this program shows you how to build the ones that do. Growth by Design is for tech-savvy founders, senior marketers, and RevOps pros ready to connect marketing, sales, and data into one scalable GTM engine.

In seven modules over seven days, you’ll learn to design and automate real systems using your own data, and leave with a production-ready engine that drives real pipeline.

Apply below (no strings attached) to receive more information.

Get more information Download the brochure

Supported by

Four pillars. One goal: to design systems that drive growth.

I) Foundation — Design Your Revenue Engine

Design a scalable revenue architecture and shared data foundation.

II) Intelligence — Turn Data into Action

Turn messy CRM data into clear growth insights and measurable impact.

III) Execution — Automate your Pipeline

Activate your GTM engine with AI-powered content and campaign systems.

IV) Advanced — Augment with AI

Deploy intelligent agents as an AI native operator.

Broken down into 7 modules

Each module is a one day class and blends 30% frameworks with 70% hands-on system building guided by GTM engineers and seasoned operators.

Module 1 — INFRASTRUCTURE & DATA FOUNDATIONS

Build your data backbone. Connect CRM, automation, and enrichment pipelines into one scalable GTM system that forms the base of your growth architecture.

MODULE 2 — GROWTH ARCHITECTURE FOUNDATION

Learn what makes AI-native companies scale — a hands-on module led by a Winning by Design expert on revenue architecture, system design, and measurable growth.

MODULE 3 — CRM INTELLIGENCE & DATABASE DESIGN

Turn messy data into insight. Create live dashboards, intelligent data flows, and tracking systems that power smarter, faster decision-making.

MODULE 4 — REVENUE INTELLIGENCE

Led by software Vasco, this module reveals why most companies fail to scale — and how to fix it. Reverse-engineer your 10M ARR target, define leading indicators, and connect board goals to daily metrics.

MODULE 5 — AI-READY DATA & CONVERSATION INTELLIGENCE

Transform sales conversations into structured, AI-ready data that fuels automated scoring, segmentation, and pipeline acceleration.

MODULE 6 — CONTENT-TO-PIPELINE ENGINE

Activate your growth stack. Automate campaign workflows, link content to pipeline, and deploy programmatic ABM systems that drive measurable revenue.

MODULE 7 — AI-NATIVE GTM SYSTEMS

Future-proof your GTM setup. Build GraphRAG knowledge systems and AI agents that learn, reason, and act — creating a truly self-learning growth engine.

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Apply for Growth by Design

Convinced?

Here’s how to join the program in clear steps:

1. Apply Online – Fill out a short survey about your role and the key challenge you want to tackle. No strings attached!

2. Info Session – Join a live Q&A to explore your fit and clarify your goals.

3. Register – Confirm your seat. Each cohort has 25 spots, so secure yours early!

Pricing

The standard cohort price is €7.000
The early Bird price is €6.000
Wintercircus Campus or Collective members can join for €6.000 as well

Prices are VAT exclusive.

Timings

These are the timings for the upcoming training series:

Cohort 1: February to April 2026
Cohort 2: May to June 2026

Exact session dates will be shared after registration.

Get more information

Wintercircus Collective TomVanDeWeghe FarahLieten-21

A Wintercircus and Winning by Design collaboration.

Growth by Design brings together Wintercircus Academy’s top-gun practitioners and peer-led learning with Winning by Design’s global expertise in revenue architecture. Together, we help companies connect product, marketing, and sales into one automated growth engine — driven by data, science, and system design.

This is how frontrunners scale faster, smarter, and win by design.

Got questions?

Curious about what Wintercircus Academy can do for you? Our Head of Academy, Bruno Vandegehuchte, will happily take you through our programs and see if there's a good fit.

Just drop him an email at bruno@wintercircus.be