Pre Product-Market Fit = still validating ICP, value proposition and early traction
Go-To-Market Fit = first signs of repeatable sales, predictable early revenue, initial GTM motion works
Scaling = approximately 1M–10M ARR or equivalent growth phase; systems, team structures, and GTM starting to professionalize
Growth = 10M+ ARR; multi-team GTM, entering new markets, more complex data & automation needs
Enterprise = large-scale (inter)national operations with mature processes, complex GTM environments, multiple teams
Not applicable = consultant / freelancer / agency partner / independent / student